Agenda

July 30

EVENING

Times are displayed in EST

7:00 – 10:00 pm

Welcome Party

Located at The Ready Rooftop Bar

Join us for a night of drinks, appies and networking with partnerships pros in the industry!

JULY 31

MORNING

Located at LUME Studios

9:30 – 10:30 am

Breakfast & check-in

Ty has built partner programs from scratch with B2B SaaS startups and enterprise companies. As a partnerships consultant, writer, and speaker, he advises businesses of various stages on how to drive sustainable revenue effectively.

What you’ll learn:

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10:30 – 11:00 am

The Power of Partner-Led Growth

Lindsay Cordell, Senior Go-To-Market Analyst at GTM Partners

Explore the advantages of partner-led approaches compared to direct sales and other go-to-market strategies, and why they reign supreme in B2B SaaS. Uncover its impact on everyone in the partner ecosystem and how this can shape the future of your organization.

11:05 – 11:35 am

The Evolution of Partnerships at Your Organization

Jennifer Rhima, Director of Partnerships at Apollo.io

Discover how Jennifer established partnerships from scratch and built a team at Apollo, which now powers 10% of their revenue. She reveals her framework for progressing from zero to one partner and eventually reaching thousands.

11:40 – 12:10 pm

The Winning Formula for Mastering Partner Recruitment

Adam Glazer, President at Partner Commerce

Just as you’re selective with who handles your books, be picky about your partners. Use this Ideal Partner Profile template to define key partnership qualities to better your recruitment strategy. Plus, discover PartnerStack’s key recruitment features, including outbound and passive approaches.

Afternoon

12:10 – 1:10 pm

Lunch

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1:10 – 1:40 pm

PartnerStack Product Roadmap

Sean Harris, Senior Director of Product at PartnerStack

Discover what an all-encompassing ecosystem platform looks like, from seamless integrations and user experience to scalability and more.

1:45 – 2:15 pm

Tuning Up Your B2B Affiliate Program to Maximize Profits

Amy Scanlon, GM of Affiliate Practice at Right Side Up

Explore today’s most effective content and affiliate strategies that drive lucrative results. Hear real-world success stories from organizations that have mastered their programs and borrow their framework for scaling your own partnerships.

2:15 – 2:30 pm

Break