AGENDA
Nov. 2
Cocktail Hour
Introduction
With Star Hofer, Chief Customer Officer at PartnerStack
Networking, Games, and Refreshments
Nov. 3
Breakfast
The New Go-to-Market Routes
With Darryl Oliver, Director of Global Portfolio Development at Ingram Micro and Nicolette Lopes, Manager of Channel Partnerships at PartnerStack
What you’ll learn:
- How to further develop your indirect sales strategy through additional go-to-market routes
- The benefits of distribution channels, marketplaces, and ecosystems
Break
Lunch
Breakout sessions: My Partnerships Journey with PartnerStack
With Shawn Colutice, Head of Channel Partnerships at Katana
What you’ll learn:
- How to identify your ideal partner persona (IPP)
- Metrics you should measure
- How to structure programs based on evolving maturity models
Breakout sessions: What It Takes to Build a Soaring Affiliate Program
With Kaitlyn Crocker, Growth Channel Manager (formerly at Riipen)
What you’ll learn:
- How to start an affiliate program from scratch
- Creating affiliate personas
- Defining irresistible incentives
- Recruiting and retaining partners
Breakout sessions: Creating a Partner-First Company
With Sarah Fillmore, Manager, Channel Partnerships at Aircall
What you’ll learn:
- How to embody a partner-first organization
- Enable partners to streamline logistics, so they can optimize their time and drive more revenue
- The influence of setting the right commissions
Break
Partner Panel: What Makes a Partner Program Great?
With Zoe Mackay and Salvatore Martorano, Strategic Partnerships Managers at Fit Small Business & Mark Brigman, CEO at Partnernomics.
What you’ll learn:
- What partners look for in a program
- What makes a partner want to stay in a program
- What a good partner recruitment strategy looks like from the partner’s perspective
- Effective partner onboarding and engagement
Cocktail Hour and Networking
STACK’D Gala and Best in SaaS Partnerships Awards
Hosted by Star Hofer
Nov. 4
Breakfast + Chat with an Expert!
Experts and topics:
Nicolette Lopes
- PartnerStack Pro
- Channel Management Strategy
- Growth through partners
Kaitlyn Crocker
- PartnerStack Pro
- Building a partner program from scratch
- Creating partner personas
Ty Lingley
- Building a partner program from scratch
- Partner onboarding
- Partner recruitment
Cory Snyder
- Revamping & relaunching a program
- Internal communication of your IPP & Program
- Executive Buy in